Brand Development


Creative Productions developed a new brand identity for Metrolink. The purpose of this project was to create a fresh and vibrant new look, and to imbue the Metrolink brand with an aura of advanced technology and progressive thinking.

The brand identity developed was extended across all online and offline communication materials used to promote Metrolink, including a new website to promote their industry-leading safety initiatives. 


Creative Productions developed a fresh new brand image for Goodwill SOLAC, to span all communication touchpoints for the general public, local business professionals, city officials and the press.

This project elevated the perception of the Goodwill brand among local residents, business leaders and city officials, and increase awareness and understanding of the Goodwill mission: to provide job training and services to persons with barriers to employment, so they can lead productive lives in the community.

The Wella Corporation

Creative Productions developed an umbrella look for the Sebastian, Wella, Belvedere and Tondeo brands.  Complementary emails were featured to extend the brand. A brochure was developed to encourage salon owners to participate in a premier incentives education program.

Awards: Addy Award, IAC WebAward

The Toyota STAR Program

Toyota's wholesale program is designed to provide support to automotive repair. In an effort to increase participation in conjunction with the launch of the website and dealer portal, an integrated program was branded and launched to encourage dealer enrollment and signal a new approach to wholesale parts marketing.

AWARDS: Summit Creative Creative, Hermes, MarCom Creative Awards

Toyota (prior client) project services performed between 2001-2016.

The Congressional Cup

Creative Productions developed a brand identity system for the Congressional Cup, the most prestigious Regatta in the United States, the ladder to the America’s Cup.  

Our strategic marketing services helped elevate the presence of the Congressional Cup to attract attendees and sponsors. Highlights:  graphic standards guide, website and web banners, email, ad templates, p.o.p. and posters.

Toyota Motor Sales, U.S.A.

Creative productions developed a brand identity platform for the Toyota Technician Training Program (T-TEN). The challenge was to create a look and voice that encompasses three diverse brands (Toyota, Scion, Lexis) yet be sufficiently defined to resonate with each brand’s distinct constituents.

AWARDS: MarCom Creative Award, Davey Award

Toyota (prior client) project services performed between 2001-2016.