Toyota Motor Sales, U.S.A
A multi-faceted campaign designed to raise awareness for the value of genuine Toyota parts, leveraging the Toyota “moving forward” theme. The campaign was designed to activate sales for the Toyota tire center and introduce the first-ever promotional rebate for a Toyota parts promotion.
Highlights: ceiling danglers, floor graphics, window clings, permanent tire display, rebate offer, email, web banners and rebate fulfillment, resulting in triple-digit ROI.
Toyota (prior client) project services performed between 2001-2016.