Integrated Promotions

Metrolink

Creative Productions created an integrated marketing campaign for Metrolink’s new $10 Weekend Pass to boost weekend ridership, employing a targeted messaging strategy throughout So Cal. The campaign’s success was unprecedented, increasing weekend ridership by 63%.

Toyota Owners Online & NBA

Creative Productions developed a p.o.p campaign displayed in 1,200 dealerships to promote online registration at ToyotaOwnersOnline.com with a chance to receive two tickets to the NBA finals or one of 5,000 NBA.com gift cards.

Highlights: in-dealership p.o.p. displays with tear pad, repair order stickers, sell sheet and fulfillment. Online includes email, web banners, microsite and, sweepstakes entry.

Toyota (prior client) project services performed between 2001-2016.

Toyota Motor Sales, U.S.A.

Creative Productions developed a retail campaign to launch their Toyota owners website and encourage registration . This promotion was rolled out to more than 1,200 Toyota dealerships nationwide.

Highlights: direct mail with personalized url, unique p.o.p display and promotional kit to dealers.

Awards:MarCom Creative Award

Toyota (prior client) project services performed between 2001-2016.

Toyota Motor Sales, U.S.A.

Creative Productions created a retail promotional campaign for Toyota’s National Car Care Month, to attract customers to service their cars at their local Toyota dealership.

Highlights: print ads, email and radio advertising, dealer and consumer websites, plus retail point-of-purchase.

Awards: Maverick Award, IAC WebAward

 

Toyota (prior client) project services performed between 2001-2016.

Toyota Motor Sales, U.S.A.

This highly successful promotion encouraged tire sales at the dealership by rewarding consumers with a $50 gas card for purchasing a set of four tires.

Highlights: radio, web, p.o.p and email marketing resulting in the highest tire sales in Toyota history.

Awards: MarCom Award

Toyota (prior client) project services performed between 2001-2016.

Toyota Motor Sales, U.S.A.

Creative Productions developed a custom widget to enable repair shop owners to order Genuine Toyota Parts right from their desktop.  Likewise, a widget on the dealership side offers alerts when new orders or messages are delivered from customers, all in an effort to increase efficiency and sales through the wholesale parts website.

Highlights: Web banners, sell sheets, email, video and how-to guide. 

Toyota (prior client) project services performed between 2001-2016.

Toyota Motor Sales, U.S.A

A multi-faceted campaign designed to raise awareness for the value of genuine Toyota parts, leveraging the Toyota “moving forward” theme. The campaign was designed to activate sales for the Toyota tire center and introduce the first-ever promotional rebate for a Toyota parts promotion.

Highlights: ceiling danglers, floor graphics, window clings, permanent tire display, rebate offer, email, web banners and rebate fulfillment, resulting in triple-digit ROI. 

Toyota (prior client) project services performed between 2001-2016.