Goodwill Non-profit

Creative Productions helped increase retail sales and broaden the appeal of the Goodwill stores, placing Goodwill in the same consideration set as such retailers as Target and Wal-Mart through campaigns that appealed to discount shoppers. Social responsibility was featured in Earth Day and donation ads to compliment the retail message.

Creative Productions helped increase retail sales and broaden the appeal of the Goodwill stores, placing Goodwill in the same consideration set as such retailers as Target and Wal-Mart through campaigns that appealed to discount shoppers. Social responsibility was featured in Earth Day and donation ads to compliment the retail message.

Creative Productions developed a campaign targeted to schools to host donation drives. The campaign focused on encouraging high school students to support “Green School” initiatives, community involvement and social responsibility through donations to Goodwill, which is the lifeblood of the organization.

Creative Productions helped increase retail sales and broaden the appeal of the Goodwill stores. In addition, a social responsibility campaign was developed to feature Goodwill as “the original recycler” with Earth Day and donation ads to compliment the retail marketing effort.

Creative Productions developed an all-new website to create greater awareness of Goodwill SOLAC’s mission and online store, while showcasing the services the organization offers to the community through job placement and workforce development.