Redlands Passenger Rail Project

Creative Productions was tapped by Thomas Communications and SANBAG as the marketing experts to execute deep dive research, including focus groups, to develop a name, brand identity and marketing for the new rail service designed to connect residents, businesses, and visitors to a variety of leisure, education, healthcare and other destinations throughout San Bernardino County.

Creative Productions was tapped by Thomas Communications and SANBAG as the marketing experts to execute deep dive research, including focus groups, to develop a name, brand identity and marketing for the new rail service designed to connect residents, businesses, and visitors to a variety of leisure, education, healthcare and other destinations throughout San Bernardino County.

To aid in our brand identity development efforts, external research through a series of focus groups was conducted for the Redlands Passenger Rail Project.

Redlands Passenger Rail Project – Focus Groups